“We know that, universally, people respond to two things,” he said. “They respond to pleasure — which comes from activities that reward them with dopamine floods, like sex or winning a game — or they respond to money. And since we can’t access people’s pleasure receptors to reward them, we can do it with money or rewards.”
Jonas has been credited with the development of Anglestrong, a mobile app that was launched last year in partnership with the pro wrestler Kurt Angle to prevent relapses to drug abuse. Furthermore, he is the founder and CEO of the Sober Network, which is comprised of different digital properties and platforms of the drug addiction recoveryindustry such as Sobersystems.
Sobercoin has been integrated into these platforms and when people use or sign up to be part of select services provided by Jonas’ networks, they get to earn the currency.
“Our goal is to use Sobercoin as a reward mechanism for compliance, reporting, building a community, referring people into the community and to get them responding with information that we can use for data collection and improving the quality of care not just for the individuals but with communities or different demographics.”
People may get a coin after they use a Sobersystems app like Anglestrong to check in and report that they have been sober for 30 days. The coins can then be used in different ways including membership fees for services provides by Jonas’ networks, online addiction recovery coaching, and training courses.
Jonas’s team has future plans to allow the public to spend the currency on other services such as drug detox, sober housing, tele-counseling, and professional assessments as well as medications.
However, he highlighted, the adoption rate for technologies within the addiction treatment industry has been and continues to be very slow. Thus, Jonas is currently keeping the digital currency exchangeable for services of his own network while he tests the market.
“The industry is really set in its own ways in a lot of areas,” he added. “Innovation is still talked about but not adopted. This is why is this is a prototype model that we want to make sure works before we go to the next level with it.”